The credibility and reliability factor is yet another quality that separates it from the rest, added Dr Roy.ĭr Roy said that the target group is all the English newspaper reading audience, primarily those in the age group of 18-45. Besides, NDTV brings a high quality channel for the high-income group audience. The channel would be different from other existing channels catering to Delhi and NCR in its format and the language. It would fight for issues like corruption and try to make Delhi a better place to live in,” added Dr Roy. “The channel would be more a campaign channel for ‘fixing Delhi’. According to Dr Prannoy Roy, Chairman, NDTV, NDTV MetroNation fulfilled all these needs. In addition to this, market surveys conducted by NDTV showed that there was a growing urge from local advertisers to advertise their products and brands through a localised media. The need for a local channel emerged due to a demand for local information. The channel would also cater to the local advertisers. NDTV has launched yet another English news channel ‘NDTV MetroNation’, which will cater to the audience in Delhi and NCR region.
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